Marketing ideas, practical advice and insights from the HOM team across strategy, digital, content, websites and evolving marketing trends.
When HOM starts working with a new client, one of the first things we ask about is the business plan, or at least the broader commercial direction behind the business. We are looking for enough clarity around your goals, priorities, and growth plans to make better...
Different Businesses Need Different Marketing Support No two businesses need the same kind of marketing support. Industry shapes part of that. So does the structure of the business, the way it wins work, the pressure on internal teams, and the role marketing needs...
There comes a point where marketing becomes too important to manage in fragments. One marketing coordinator can only achieve so much, when the work stretches across strategy, content, digital, websites, design, campaigns, reporting, and business development...
Many businesses reach a point in their growth where they can now afford to employ some marketing support to help position their brand and grow their business. This might be part time or full time role, but is generally only one employ. So many times we hear about...
In today's competitive market, standing out is more important than ever. Successful businesses are not just known for their products or services; they are known for their brand identity. This is where brand positioning comes into play. Brand positioning is about...
If you've heard the term "SEO copywriting" but aren't quite sure what it means, you're not alone. SEO copywriting is all about crafting content for your website that not only engages readers but also helps your site rank higher on search engines like Google. Let’s...
Google Ads can be one of the most powerful tools for businesses looking to grow their reach and connect with potential customers. When set up correctly, Google Ads helps you target your ideal audience, boost website traffic, and generate more sales. In this blog,...