Practical insights into AI search, SEO, website visibility and changing customer behaviour, helping businesses understand and adapt to AI-driven marketing.
More people are asking ChatGPT to recommend businesses, compare providers and narrow their options. Take luxury hospitality. A traveller might ask about a beachfront hotel, a romantic weekend property or a small destination wedding venue. So how does ChatGPT decide...
Google AI Overviews, AI Mode and tools such as ChatGPT and Gemini are changing how customers research products, services and businesses. Instead of clicking through several websites, people may receive a combined answer drawn from multiple online sources. For...
The answer is still yes. AI has changed how search works, but it has not removed the foundations that make a business discoverable. The bigger question now is where your SEO budget should go and which parts of the strategy need to evolve. For HOM, that means...
SEO and AI search optimisation are related, but they are not the same. Traditional SEO helps webpages rank in search results and attract relevant visits. AI search optimisation looks at whether a business or its content can be understood, cited, mentioned or...
AI is changing how people research products, services and businesses. The biggest shift is not simply where customers search, but how they search. Instead of entering a few keywords into Google, opening several results and starting another query, people can now have...
AI is becoming part of more marketing tools, from research and content development to campaign management, reporting and data analysis. Platforms such as Google Ads are also encouraging businesses to use more automated recommendations and features. AI can save time...