Design & Collateral

Professional creative assets that help your business present itself well

Design plays a major role in how your business is perceived. It affects trust, consistency, professionalism, and the way your marketing and business development materials come together.

House of Marketing provides design and collateral support that helps businesses present themselves with greater confidence and consistency across digital and print. From brochures and proposals to social assets, signage, presentations, and branded documents, we create practical design solutions that support the business properly.

What this service includes

Our design and collateral support can include:

  • brochures and flyers
  • capability statements
  • pitch documents and proposals
  • presentation design
  • tenders and credentials documents
  • social media graphics
  • signage and display materials
  • branded templates
  • event collateral
  • sales support materials
  • EDM design support
  • video editing
  • visual alignment across marketing assets

Who this service suits

This service suits businesses that:

  • need more polished marketing materials
  • want stronger brand consistency
  • need business development collateral
  • are preparing proposals, tenders, or presentations
  • want better alignment across print and digital assets
  • need an outsourced design partner
  • want materials that reflect the quality of the business

Why this matters

When marketing materials are inconsistent or poorly presented, it affects how the business is perceived.

Strong design helps bring clarity, professionalism, and cohesion to the way your business shows up. It supports brand confidence internally and externally, and helps make communications feel more polished and credible.

Why House of Marketing

We combine design capability with strategy, messaging, and commercial understanding. That means the assets we create are not only visually polished, but also purposeful and aligned with the broader role they need to play.

We also understand how design needs to work in the real world, across sales conversations, proposals, websites, social channels, events, and day-to-day business use.

Need stronger design support?

If your business needs more polished, practical, and professional collateral, House of Marketing can help.

CONTACT US

Frequently Asked Questions

Clear answers to common questions about design and marketing collateral.

What is marketing collateral?

Marketing collateral is the collection of branded materials a business uses to communicate, promote services and support sales. It can include brochures, capability statements, presentations, proposals, social graphics, signage, email assets and event materials. Good collateral should look consistent, communicate clearly and help customers understand the business at different stages of their decision-making process. 

What marketing collateral does a business need?

The right marketing collateral depends on your audience, sales process and how customers interact with the business. Common essentials include a capability statement, presentation or pitch deck, proposal template, service information, case studies, social assets and event materials. The priority should be creating the pieces your team genuinely uses, rather than producing collateral simply to have it. 

Why is professional graphic design important for a business?

Professional graphic design helps a business communicate clearly, look credible and create a consistent experience across marketing and sales materials. Good design is not only about appearance. It uses hierarchy, typography, imagery and spacing to make information easier to understand and important messages easier to notice, while keeping each piece recognisably connected to the brand. 

Can Canva replace a professional graphic designer?

Canva is a useful entry-level design tool, but it cannot replace the creative thinking, technical skill and attention to detail of an experienced designer. HOM’s design team creates tailored work from scratch in professional design software such as InDesign, shaping layouts, typography and visual direction around the brand rather than relying on templates. 

How do you keep marketing materials consistent across print and digital?

Consistency comes from using the same core brand system across every format while adapting the design to suit the medium. Colours, typography, imagery, tone and visual hierarchy should feel connected across brochures, presentations, social assets, signage and digital materials. The goal is not to make everything identical, but to make every piece clearly recognisable as your brand. 

Do businesses still need printed marketing collateral?

Printed marketing collateral can still be valuable when customers interact with your business face to face, particularly at meetings, events, trade shows or during longer sales processes. Brochures, capability statements, leave-behinds and signage can complement digital communication rather than replace it. The right choice depends on where the audience is and how they prefer to receive information.