Resources
Stay up-to-date with latest marketing trends, insights, and resources. Explore our blogs for current marketing thoughts and best practice.
AI and SEO: What AI means for the future of SEO?
The conversation around AI and SEO has become louder than the reality. Clients hear terms like AI Overviews, AEO, answer engines, and generative search, and it can sound as though the rules have changed completely. They have not. Search is evolving, but the core…
Why the First Marketing Conversation Starts with the Business
When HOM starts working with a new client, one of the first things we ask about is the business plan, or at least the broader commercial direction behind the business. We are looking for enough clarity around your goals, priorities, and growth plans to make better…
How House of Marketing Supports Different Industries and Business Types?
Different Businesses Need Different Marketing Support No two businesses need the same kind of marketing support. Industry shapes part of that. So does the structure of the business, the way it wins work, the pressure on internal teams, and the role marketing needs…
What It Actually Means to Have a Marketing Team Without Hiring One?
There comes a point where marketing becomes too important to manage in fragments. One marketing coordinator can only achieve so much, when the work stretches across strategy, content, digital, websites, design, campaigns, reporting, and business development…
Who is House of Marketing?
Many businesses reach a point in their growth where they can now afford to employ some marketing support to help position their brand and grow their business. This might be part time or full time role, but is generally only one employ. So many times we hear about…
The Benefits of Brand Positioning and How House of Marketing Can Help
In today’s competitive market, standing out is more important than ever. Successful businesses are not just known for their products or services; they are known for their brand identity. This is where brand positioning comes into play. Brand positioning is about…
What is SEO Copywriting and How Can It Benefit Your Business?
If you’ve heard the term “SEO copywriting” but aren’t quite sure what it means, you’re not alone. SEO copywriting is all about crafting content for your website that not only engages readers but also helps your site rank higher on search engines like Google. Let’s…